Case studies
Explainers are rarely made once. A channel needs the next episode, a help center the next article's video, a newsletter the next briefing. These are series made with KitCut, each from one brief that every episode follows, on YouTube channels and for a company.
YouTube channel · Padel TacticsPadel Tactics: a sports channel that publishes every day21 films in its first 12 days21 painted padel explainers in a new channel's first 12 days: long episodes with every rule and number sourced on screen, each cut into Shorts that go out one a day.
YouTube channel · KitCutKitCut's news desk: sourced news explainers, 32 in four days15,860 views on one bulletinA news bulletin format for YouTube, written once: the news in the first second, every fact with its source on screen. One bulletin reached 15,860 views, 95% of them from YouTube search.
Company · Instafill.aiInstafill: a video for every help articleA film for every help articleA software company made a short film for each article in its help center, ten of them in two days, from screenshots of its real app, plus a product announcement and a funny series on hard forms.
YouTube channel · Очеретинська школа економікиA children's economics school, in Ukrainian17 episodes in Ukrainian, from English prompts17 episodes about money for Ukrainian children aged 8 to 14, each 3 to 15 minutes, made from prompts written in English, with one recurring heroine and the same opening and closing in every episode.
YouTube channel · S&P 500 ExplainedS&P 500 Explained: one 18-minute research episode, five ShortsOne 18-minute episode, five ShortsA finance channel that explains big public companies from their own filings: an 18-minute episode narrated word for word from a script, then five Shorts cut from it, one a day.
YouTube channel · Leo The Big BoyFrom a 10-second film to two cartoon seriesTwo series, 25 episodes, one cast eachA family channel with two crayon cartoon series, Leo and Duchess: 25 episodes so far, with the same characters and catchphrases in every one, written by the owner and drawn by Claude.
The numbers are YouTube's own, on 21 October 2026. Every film on these pages was written, drawn, narrated and scored by Claude in KitCut. What the nine series behind them taught us: what makes an explainer series work. KitCut for companies · Make your first episode